SEO And Social Marketing Stats

SEO Stats

  1. 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.” (Earnest Agency)
  2. More than half (53%) of marketers rank content creation as the single most effective SEO tactic. (NewsCred)
  3. 57% of B2B marketers say SEO has the biggest impact on lead generation. (NewsCred)
  4. Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads. (NewsCred)
  5. 33% of clicks from organic search results go to the top listing on Google. (Social Fresh)

Social Media Marketing Stats

  1. 85% of B2B buyers believe companies should present information via social networks. (Iconsive)
  2. And yet – only 20% of CMOs leverage social networks to engage with customers. (Marketing Land)
  3. Marketers will spend $8.3 billion on social media advertising in 2015. (NewsCred)
  4. “Interesting content” is one of the top three reasons people follow brands on social media. (NewsCred)
  5. 87% of B2B marketers use social media to distribute content. (NewsCred)
  6. 17% of marketers plan to increase podcasting efforts this year. (Forbes)
  7. As consumer use of social media for brand comments and complaints continues to increase, brands are having a hard time keeping up. Only about 20% of consumer comments generate brand responses, and the average response time is over 11 hours. (eMarketer)
  8. Nearly three-quarters of US marketers believe customer response management on digital channels is important (so…25% think it’s okay to ignore consumers?); however, just one-third say their company does a good job at this. (eMarketer)
  9. Social media marketing budgets are projected to double over the next five years (Social Fresh)
  10. 66% of marketers claim that social indirectly impacts their business performance but only 9%t claim that it can be directly linked to revenue. (Forbes)
  11. Over 70% of US online adults use some form of social media networking. (Heidi Cohen)
  12. 72% of all internet users are now active on social media. (Jeff Bullas)
  13. The top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Just 11% of marketers cite legal or regulatory concerns. (i-SCOOP)
  14. 78% of companies now say they have dedicated social media teams, up from 67% in 2012. (i-SCOOP)
  15. By department, companies most often have dedicated social media staff (not surprisingly) in marketing (73%), communications/PR (66%) and customer support (40%). At the other end of the scale are legal (9%) and market research (8%). (i-SCOOP)