Pay Per Click (PPC)

Pay Per Click (PPC) is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.

High quality traffic from day one

With Google accounting for over 70% of all search activity, having your business listed and visible, is critical for success. Our PPC (Pay Per Click) service run through Google Adwords is designed to get high quality traffic to your website that will influence your bottom-line. The best way to get visitors to your website

We take the stress out of being visible in the search engines by tailoring ads to appear in Google whenever someone searches for your products or services. Our team write the ads, do the keyword research and optimize every client campaign daily – constantly tweaking it to get the best performance for value.

What We Do?

  • SMART campaign goals based on your budget.

  • Selecting the appropriate search engines, location and timing of displaying ads in search engine.

  • Comprehensive keyword research.

  • Continuous monitoring and evaluating keyword bids.

  • Creating and optimizing ad copy.

  • Conversion tracking and optimization.

  • Continuously monitoring visitors activity.

  • Regularly analyzing and improving your campaign.

  • Reviewing and adjusting your search engine account structures.

The quantity of traffic to your website is nowhere near as important as the quality. Every PowerMind Google Adwords campaign is personalized to each individual business so that you only receive visitors to your website that are actively looking for your specific product or service. Adwords allows us to target visitors based on keywords, location and demographics so that we can tailor a strategy to suit exactly your business.

The beauty of the pay per click model is that you only have to pay when you actually receive clicks (visitors to your website). It doesn’t cost a cent to appear at #1 in the search results – only when a potential customer clicks on your ad. For this reason, PPC is one of the most cost-effective online marketing channels for any business. We work with clients across a wide range of industries and are committed to keeping costs low, whilst delivering effective results.

Banner advertising or display advertising can enrich your brand visibility in front of enormous audience within a span of few moments. With Google remarketing technique you can increase your marketing ROI to a greater extent. Every day millions of visitors are visiting millions of pages about their interest and need. In banner advertisement you can choose from millions of websites related to your products and services and place your advertisement on selected websites to drive interested people to website and convert those visitors into customers.

How many times you have used your phone to compare price of a product/service or search for a location. More than 500 million mobile user’s activity recorded in Facebook in April 20, 2012. Now mobile is not only a device to call a numbers it has become a tool to access every information and communication we need in our daily life. Your customers are going mobile, their interest, life style and process of getting information is changing dynamically.

It is high time to include mobile marketing in your marketing mix as one of major channel of advertisement. With our ROI driven Mobile PPC strategy we will create a uniquely mobile experience for your targeted visitors to enrich his experience and influence them to take purchase decision in favour of your brand.

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